Ecom Growth Insider

Andrej Tumachowitsch

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

Episodes

  1. JUN 26

    The Landing Page Playbook Most Ecom Brands Ignore – with Jeff Park

    Episode Overview:Most ecom brands are wasting ad spend — not because their ads suck — but because they’re sending traffic to generic product pages that don’t convert. In this episode of Ecom Growth Insider, I sit down with Jeff Park, founder of Daydreamers Design Studio, an agency helping 7-9 figure brands drive more conversions and higher AOV through high-performing landing pages. Jeff breaks down the exact landing page frameworks that consistently outperform standard PDPs — and how brands of any size can leverage them to scale profitably. What You’ll Learn:Why most brands are leaking money by sending paid traffic to product pagesThe landing page frameworks Jeff uses to double client revenueHow to create landing pages that match your top-performing ads (and why that matters)Short-form vs long-form — what converts better in 2025How to build “offer-first” landing pages that increase AOVThe role of founder-led storytelling and social proof on your landing pagesWhy aesthetics don’t matter nearly as much as clarity and copyThe most common mistakes brands make with landing pages — and how to avoid them 🔗 Resources & Links:Jeff’s Twitter (X): @jeffreymparkYouTube: @jeffreymparkWebsite: daydreamersdesignstudio.com If you’re spending money on ads… you can’t afford to skip this one.This episode is packed with tactical advice, real-world examples, and conversion frameworks that every DTC brand needs. Subscribe, share it with a founder friend, and check out more episodes at: → www.ecomgrowthinsider.com

    46 min
  2. MAY 9

    Why Most Brands Get Creatives Wrong (And How to Fix It) – with Camilo Castañeda

    In this episode of Ecom Growth Insider, I sit down with Camilo Castañeda, a true expert when it comes to ad creatives for e-commerce brands. Camilo is the founder of Epic Ads Lab, where he helps 7–8-figure DTC brands craft scroll-stopping ads using UGC, influencers, static visuals, and AI-powered video workflows. He’s also built the #1 video editing community online, helping editors and marketers elevate their creative game. We dive deep into the real creative problems holding brands back, the biggest mistakes most eCom founders are making, and how to think about content when you want to scale profitably through paid social. What You’ll Learn in This Episode: Why most DTC brands still don’t understand creative strategy (and how to fix that)The exact creative structure Camilo uses to scale top e-commerce brandsWhat makes a UGC ad actually work in 2025The most common creative mistakes that kill performanceThe role of AI in modern ad creation (and what it can’t replace)Advice for brands just starting out vs. those doing 7–8-figuresHow to stand out in a saturated creative marketWhy founders should never be the bottleneck in content productionAnd tons of tactical takeaways on hiring, scripting, editing & testing creatives Whether you’re a founder, media buyer, or creative director—this episode will give you the clarity (and creative inspiration) to level up your content and drive growth. Connect with Camilo: Epic Ads LabInstagram: @camiceesYouTube: Camilo Castañeda Subscribe to Ecom Growth Insider Real behind-the-scenes strategies from the trenches of scaling DTC brands — with founders, marketers, and growth experts. Hosted by Andrej Tumachowitsch.

    44 min
  3. MAY 8

    No Ads. No Funding. No Problem. How Mario Scaled & Exited His Ecom Brand

    In this episode of Ecom Growth Insider, I sit down with Mario Lanzarotti — entrepreneur, speaker, mindset coach, and the co-founder of All & Sundry, a premium custom footwear brand he successfully scaled and exited without raising funding or spending a single dollar on paid ads. We dive deep into: The real story of how Mario bootstrapped a luxury e-commerce brand from a New York showroomHow he landed celebrity clients like NFL stars and the CEO of Google (yes, really)His strategy for creating strategic partnerships that replaced the need for paid acquisitionThe hidden power of in-person events, referrals, and relationship-driven growthHis journey into coaching and leadership, and why mindset is everything for founders Mario shares the behind-the-scenes of: Surviving as a lean startup in NYCThe role of referrals and real-world networking in scalingHow custom products vs ready-to-wear affect growth and exit potentialHow they prepared the brand for an acquisition and successful exitWhat he wishes he had done differently along the way Whether you're just starting out or already running a 7-8 figure brand, this episode is packed with tangible lessons, bold insights, and uncommon strategies you won't find anywhere else. 🔗 Connect with MarioLinkedInInstagramYouTubeThe Zenpreneur Method 🎧 Subscribe & FollowIf you enjoyed this episode, it would mean the world if you hit Follow, leave a quick rating, or share it with a founder friend.

    49 min

    About

    If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

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